About

Hello, I'm Binit. I've spent around 15 years in analytics and BI, most of it inside large online marketplaces. The common thread has been trying to understand what the numbers actually say, and what a business might sensibly do about them.

Outside work I build small things to learn, mostly around data and AI. I write here from time to time to think things through.

This site is also my personal notebook. Some posts are public, many are just for me. If you'd like to get in touch, see the contact page.