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why are downloads and new users metric so different?

1 min read

very well written list from flurry:

  • Users may download the app, but not run it.
  • Users may download the app, but run it on a different day. (Flurry counts days by US Pacific time, Apple’s varies by region)
  • Users may download the app, but only run it when they don’t have network access.
  • Users with jailbroken phones may get the app from a different source, then run it. (For example, a pirated copy of an app)
  • Users with jailbroken phones may have analytics disabled.
  • Users may download the app once, but run it on multiple devices. (For example, if they get a new phone, but link it with an existing iTunes account)
  • Users may download the app mutliple times, but run it on the same device. (For example, if a phone gets linked to a different iTunes account)
  • If multiple apps use the same API key, counts for both will be reported together, thus showing a higher number than either of the apps alone.

https://developer.yahoo.com/flurry/docs/faq/other/